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Are you selling the experience?
LOVE it or loathe it, Disney knows how to sell an experience and when they’ve got you captive, they immerse you in that experience. From the moment you walk into that theme park/store you’re...
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How to be really, really disappointed by social media
IN business, it’s important to stay ahead of the game. No matter how well you thought you knew your sport when you trained, back in the 80s or 90s, you can guarantee things will have changed...
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Keep calm and run Facebook competitions
REMEMBER earlier this year when we warned about the perils of ‘like and share’ competitions on Facebook? We warned that these particular competitions breached several Facebook rules and could result in...
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Why we need to keep it clean on Facebook
KNOW what really yanks our tiger tails? Facebook business page owners trying to get us to exchange likes with them. It’s not that we’re particularly grumpy cats (well, okay, maybe before our first...
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Seven Common Twitter Mistakes To Avoid
UNLESS you’ve been living on another planet (or only just discovered the wonder of Turquoise Tiger, of course), you’ll probably know we PR cats are big fans of Twitter. We provide training to...
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Is this the end for Google+?
GOOGLE has removed prominent links to G+ accounts at the top of search results, Google’s homepage, and Gmail, leading to more rumours about a gradual melting away of the social network. The tech giant...
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How spammers are spoiling social media
DO you spam your business contacts and clients? “What?” we hear you cry, “No! We don’t spam. We would NEVER spam!” Phew! That’s good to know. Well done you. Jolly good show! What IS spamming, anyway?...
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What’s your business personality?
EVERY business has a personality. Well, it does, doesn’t it? Some are young and funky (or old and funky), some are quirky, some are geeky, some are strict and serious and some are – let’s face it –...
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The problem with buying people… or: the trouble with automating Twitter
TWITTER WARNING! We’ve just been made aware of a so-called social media pro selling a service promising 100 new Twitter followers a month on a deal that seems too good to be true. We’ve spent the past...
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The Trouble With Cold Contacts
TODAY’S incoming cold call went something like this: “Hello. I’m Adam. I’m calling from *****. Are you the home owner?” Tiger Taz: “Yes, I am” Adam: “How are you?” T: “I’m very well, thanks Adam. What...
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